A Strategic Rebrand for Global Legal-Tech Leader
The Challenge FileMan was an established brand in the legal-tech sector, but a complicated brand architecture and outdated brand identity was holding them back from their true potential. Managing three separate product brands had become a struggle as they penetrated new international markets, and the customer journey had become increasingly complex. Our Approach We ran […]
Geoff Mann Joins The Marketing Room to Lead Sydney Team
The Marketing Room, Australia’s largest dedicated marketing consultancy, is pleased to announce the appointment of Geoff Mann as the Pod Leader of New South Sales. Geoff brings over a decade of sales and marketing experience to his new role, where he will be responsible for leading a team of talented marketing professionals in driving sales […]
Victoria Chambers Joins The Marketing Room as Pod Leader of Queensland Team
We are thrilled to announce the appointment of Victoria Chambers as the Pod Leader of the Queensland team. With over 16 years of experience in creative ad agencies and client-side roles, Victoria brings a wealth of expertise in strategic marketing, branding, and communications to the role. Victoria has led successful initiatives for well-known Australian brands […]
Ways to use marketing to quickly scale your web traffic
Ways to use marketing to quickly scale your web traffic. The impact of the pandemic on businesses over the last couple of years has been devastating. Still, if there is one silver lining, this has shown us all the importance of being agile and ready to capitalise on opportunities as they present themselves. We are […]
The Power of Recurring Revenue: How Subscriptions Can Transform Your Business
We all know that one business that pisses you off as a customer but as a business owner, we get it; we’ve all been there. Profit is low, and the pipeline is dead. The usual way to increase revenue is to get on the phones, cold calling, warm calling, emailing and sending sms’ to the […]
7 Things Every B2B Marketing Plan Must Include
Take a moment and cast your mind back. Back to the 80’s when marketing was simple and was more about sales than branding. It was a time when you named your business AAA Electricians or A-Z bookkeeping so that you were on the first page of the yellow pages. When your monthly marketing budget was […]
TMR Launches Mining & Resources Division
The Marketing Room has created a dedicated division to support the specific marketing and communications needs of the Mining & Resources sector. The division is led by highly experienced marketer, Andrew Kindon. The Marketing Room’s Founder, Tahnee Sharp commented, “Our in-house Marketing Manager model really resonates with the sector and the huge number of companies […]
Mining & Resources Division
In order to succeed and grow in the Australian Mining & Resources industry, it is essential for companies to invest in marketing and build a strong brand identity that resonates with their target audience. Companies that do not invest in marketing run the real risk of losing ground to their competitors and missing out on […]
Adobe Digital Trends 2022 – Retail Focus
Adobe Digital Trends 2022 – Retail Focus report, which was based on Adobe’s annual survey, highlights the evolution of the retail customer experience, and emphasises the importance of creating a strong digital customer experience that is, ideally, ahead of customer expectation. Although digital has been fundamentally present in the past decade, the impact of the […]
Why SMEs need more strategic marketing
Marketing is in a very interesting space for SMEs. More businesses are “doing” marketing, but we’re seeing less and less “thinking” about marketing and truly aligning it to business goals. This is due, in part, to the democratisation of marketing platforms (social media, design, surveys, CRMs) so anyone can create marketing collateral, or place their […]
