Victoria Chambers Joins The Marketing Room as Pod Leader of Queensland Team
We are thrilled to announce the appointment of Victoria Chambers as the Pod Leader of the Queensland team. With over 16 years of experience in creative ad agencies and client-side roles, Victoria brings a wealth of expertise in strategic marketing, branding, and communications to the role. Victoria has led successful initiatives for well-known Australian brands […]
The Marketing Room Welcomes Jane Jones
Jones is one of Perth’s most experienced and highly respected communications and marketing professionals. With a career spanning 20 years in senior client and agency roles including National Marketing Manager at iiNet, Marketing Manager at Celebrate WA, Group Business Director at 303 and more recently as Director of Client Services at Block Branding, Jane’s commercial […]
The West Australian & The Marketing Room, Tuesday 8th August 2021
We were delighted to receive coverage of how our business is helping professional women ‘juggle the struggle’ of returning to the profession they love, for the amount of time that fits with their family arrangements. Deputy Business Editor of The West Australian, Danielle Le Messurier caught up with our MD Tahnee Sharp and a […]
How to achieve marketing nirvana
Business who blend brand and demand marketing will ultimately achieve far better results. Research by the Institute of Practitioners in Advertising shows that the optimal balance of brand and lead generation marketing is a 60% branding/40% direct response split, in digital and traditional marketing. “If your ratio is skewed too much one way or the […]