international support
YOUR OUTSOURCEDexpansion
marketing
solution
We help companies launch into new overseas markets without the commitment to full time, fixed employees. All our people are experienced local marketing professionals who can ensure your launch and expansion is a success. We are not a recruitment agency but a fully integrated marketing solution for your expansion. We can work inside your business plus you have access to our entire team and network of suppliers and partners
With teams in key markets including Australia, New Zealand, Singapore, UK & Ireland and the US, we provide ‘on the ground’ marketing support for companies exploring expansion projects
Asnapshot
WORK INSIDE
YOUR BUSINESS OR REMOTE
EXPERIENCED
MARKETING PROFESSIONALS
DELIVER
RESEARCH TO STRATEGY TO IMPLEMENTATION
BESPOKE
TERMS
AN EXTENSION
OF YOUR MARKETING TEAM
ACCESS
TO OUR NETWORK OF SUPPLIERS & PARTNERS
[ HOW WE CAN ASSIST ]
We offer tailored marketing support for companies expanding into new overseas markets. Our team helps navigate market entry challenges, providing flexible solutions to establish your brand, drive growth, and succeed in new territories. This can include:
- MARKET RESEARCH
- MARKETING STRATEGY DEVELOPMENT
- DAY TO DAY IMPLEMENTATION
- BRAND REPRESENTATION AT KEY EVENTS AND MEETINGS
- ALIGNING MARKETING WITH SALES STRATEGY
- RECOMMENDING AND MANAGING TACTICAL SUPPLIERS SUCH AS SEO, DESIGN, CAMPAIGNS, PR, EVENTS, PARTNERSHIPS
- CONTENT PRODUCTION
- PROVIDE LEADERSHIP & GUIDANCE FOR EXISTING TEAM
- MANAGE AND 'STAFF' EXHIBITS AT CONFERENCES, EXPOS AND EVENTS
- ENSURE COMPLIANCE WITH LOCAL CONSUMER LAWS AND REGULATIONS
[ WHAT WE CAN OFFER ]
Our approach focuses on delivering the marketing support you need, with flexibility to adapt as the business grows. We provide flexibility, offering scalable solutions and an unrivalled depth of support in your new markets.
- EXPERIENCED MARKETING PROFESSIONALS
- DIVERSE INDUSTRY EXPERIENCE
- EXPERIENCE LAUNCHING BRANDS IN NEW MARKETS
- CONFIDENTIALITY AGREEMENTS
- FIXED FEE SERVICE MODEL
- NO ‘RECRUITER’ FEES
- WORK INHOUSE OR REMOTE (OR HYBRID)
- UTILISE TMR IT HARDWARE
- DEDICATED POD LEADER OR COUNTRY CEO RESPONSIBLE FOR ENGAGEMENT WITH TMR
- FLEX AND SCALE AS NEEDED
- ACCESS TO OUR GLOBAL NETWORK OF SUPPLIERS AND PARTNERS
our leadership team
Tahnee Sharp
Founder & Group CEO
Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.
In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.
Helen Davies
CEO - UK & Ireland
Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.
Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.
She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.
As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership.
Sonya Aitken
CEO - New Zealand
A strategic brand marketer with 25 years of experience, Sonya has led the way with some of New Zealand’s biggest brands including; Fisher & Paykel Appliances, Air New Zealand, Auckland Airport, Vodafone NZ (now One NZ), Elders NZ and Naveya & Sloane.
Sonya is passionate about focusing on the customer and brand while delivering excellent growth outcomes for the business. She has led and worked with teams to deliver brand relaunches, design and delivery of New Zealand’s first digital only loyalty programme, new websites, develop and implement integrated CRM systems, ecommerce and retail solutions and customer journey frameworks.
The Marketing Room offers a real opportunity for Small – Medium New Zealand businesses to tap into marketing expertise that enables their business growth. We can’t wait to get amongst it Aotearoa!
Kelly-Anne Davis
Pod Leader - Western Australia
Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.
She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.
Jonathan Sharp
Chief Growth Officer
With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.
Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.
Emily Watson
Pod Leader - Victoria
Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.
Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.
Neil Davies
Business Director - North West, UK
Eryl Thomas
Business Director - New South Wales
With two decades of strategic expertise, Eryl is a trusted problem solver and excellent collaborative partner who helps brands unlock their potential.
She has guided transformations for major brands including Woolworths, McDonald’s, ALDI, Australia Post, and government organisations across diverse sectors.
Eryl is passionate about connecting data insights with real human behaviour to craft strategies that deliver measurable results. Her proven ability to navigate complex stakeholder environments and hands-on approach to brand architecture, retail transformation, and market positioning make her an invaluable partner.
She thrives on turning strategic challenges into opportunities, creating award-winning solutions that drive meaningful commercial success for businesses navigating change.
Myra Quartermaine
Business Manager
With over 20 years of experience in office management, finance, and business operations, Myra Quatermaine has a proven track record in creating effective systems, managing teams, and driving business performance. As the General Manager of a boutique law firm, she played a key role in streamlining operations, implementing efficient systems, and ensuring the smooth day-to-day running of the business. Her expertise in building strong organisational frameworks allowed the firm to grow while maintaining high levels of efficiency.
Myra is passionate about creating environments where both creativity and efficiency thrive. By optimising workflows, managing resources, and enhancing internal processes, she ensures that teams can focus on delivering exceptional results for their clients.
What Myra enjoys most is being part of a dynamic, energetic team that is focused on making a meaningful impact. For her, success is rooted in keeping everything organised, aligned, and running at peak performance, enabling teams to operate at their best.
Katherine Rafferty
Business Director - Western Australia
Katherine has extensive experience in delivering impactful brand and marketing campaigns across various sectors, including health, retail, government, and not-for-profit organisations. With over 15 years of experience, Katherine has a proven track record in driving brand growth, commercial success, and innovation. Her expertise spans strategic planning, integrated campaign execution, brand management, PR, media buying, and stakeholder engagement.
Katherine has held several senior marketing roles, including her recent role as Senior Marketing Specialist at St John WA, where she led marketing efforts for a $28 million government-funded project establishing new St John Urgent Care health centres in Perth. Her responsibilities included branding, patient experience, and acquisition strategies, showcasing her ability to drive meaningful results in both health and corporate sectors. Katherine has also worked as the Local Area Marketing Manager for Kmart Australia, overseeing campaigns for new and refurbished stores across Australia and New Zealand.
Throughout her career, Katherine has honed her skills in managing complex projects and budgets, engaging with a range of stakeholders, and ensuring that campaigns deliver on key performance metrics. She blends creative strategy with a results-driven approach, empowering brands to reach their full potential.
We are a unique an independent marketing consultancy providing highly experienced marketing professionals for flexible and short term in-house engagements. With teams in Australia, New Zealand, Singapore, UK & Ireland and the US plus plans to expand into Thailand and the UAE in early 2025, we provide an ‘on the ground’ solution with a global reach.
- International presence
- Access to our entire team
- Dedicated Business Director
- Unrivalled network of suppliers and partners
whatthey say
Such a pleasure working with Tahnee Sharp and her brilliant team at the The Marketing Room. They’ve been such a safe pair of experienced, trustworthy and talented hands for more than 9 months. Narelle Cant and I truly see them as an extension of our own team and we’d be in a different place without their help. What a business model, what a team and what a leader Tahnee is!
Anne Hallam
WALGA
Tahnee came on board as our marketing partner circa 3 years ago. By joining forces with an expert in marketing we have been able to explore opportunities which we would never have the time or expertise to do. The Marketing Room has added another dimension to the Valenti Lawyers business.
Myra Quartermaine
Valenti Lawyers
Even though we were a longstanding successful business we knew marketing was the missing link to helping to secure our future success. With more competitors in market, an ageing client base along a changing attitude to customer experience we knew we needed a marketing professional to help guide us forward. And she’s done more than that! Our Marketing Manager knows our business, key suppliers, our people and our customers. She knows what we need to do and is passionate about our the success of our business. We are thrilled with our Marketing Manager so couldn’t recommend The Marketing Room any more highly!
Andrew Wilson
JBS
Our business had been relatively successful on the back of hard work and the networks of our senior team. Yet to take our business to the next level and attract tier 1 clients, we knew marketing was the key. We found The Marketing Room and loved the in-house aspect. Our Marketing Manager quickly got to know our team, understand our business and it’s opportunities, and just importantly map and manage our way forward. They undertook a comprehensive rebrand of our business which overnight made us competitive with the market leaders. In addition they launched a new e-commerce website along with a corporate site for our large account clients. They branded and helped launch two new retails offerings in Wangara and Kalgoorlie. All of this happened in 3 months and without needing significant time and input from our busy senior management team. Directly tied to the marketing efforts we landed significant new business opportunities that matched the type and size we had envisioned. I couldn’t be happier with were we are thanks to TMR!
Neil Porter
NextSIte
CLIENT TESTIMONIALS
“Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.
I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.
I can’t praise them highly enough and will consider them again for any additional short-term support we need.”
Damien Van Pelt, General Manager Product & Sales, RAC Insurance
SOME OFour clients
Asthma WA
Asthma WA (formerly Asthma Foundation of WA) has been helping Western Australians breathe better for over 55 years. They are a registered charity providing education and support for people with asthma and those around them.
Our scope included:
- Develop donor strategy
- Develop and implement content strategy
- Develop customer segmentation profiles
- Develop referrer strategy
- Develop then implement EDM strategy
Kingman Group
Kingman Group provides superior signage solutions for some of WA’s most iconic construction projects. The company has evolved to now deliver customisable signage, digital, EVC and solar cladding product solutions.
Our scope included:
- Develop marketing strategy
- Develop and implement brand strategy
- Develop sales content strategy
- Facilitate stakeholder meetings
- Develop then implement EDM strategy
James Hardie WA
James Hardie Industries plc is a global building materials company and the largest global manufacturer of fibre cement products. The range suits a wide palette of architectural styles, including classic, traditional, ultra-modern and contemporary designs.
Our scope included:
- Trade customer marketing strategies
- Creation and execution of events
- Social media content creation
- Media and PR
- Consumer campaigns
Plunkett Homes
For over a century, Plunkett Homes has been providing Western Australians with a place to call home. When you come home to Plunkett, you are part of a legacy that has been passed down since 1903 – a legacy that is yours to keep.
Our scope included:
- Develop social media strategy
- Produce content including video
- Coordinator and oversee content calendar
- Posting to all platforms including reels, stories and video
- Community engagement
Valenti Lawyers
Established in 1996, Valenti Lawyers is a boutique law firm which prides itself on providing a personalised quality legal service.
Our scope included:
- Rebrand/Logo Development
- Market positioning
- Website development
- Copy Writing
- Podcast Production
